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Objectives:
The objective of this course is to provide knowledge on the integrated optimization and behavioral models in order to represent supply-demand interactions endogenously within optimization models. The course begins with a brief introduction to choice modeling methodology and then focuses on various formulations of choice-based optimization models, along with solution methods to address their computational complexity.
Course description:
Traditionally, optimization problems consider the demand as an input which is exogenous. For example, in transportation problems where we decide on the capacity and location of certain facilities, we have a demand matrix representing the demand across the network and across the time horizon. Similarly, when we have a demand model, the supply side is typically considered as a given input, e.g., capacity of the system is an input parameter. However, there are strong interactions between demand and supply. The decisions on the supply side will influence the resulting demand, e.g., the optimized service level has a direct impact on the resulting demand for that service. The changes in the demand patterns also have an impact on the supply as the transport operators will update their decisions, e.g., capacity, route, schedule, based on the evolving demand. Therefore, in this course, we focus on choice-based optimization, which integrates behavioral choice models into optimization frameworks to explicitly capture the mutual influence between supply and demand. Students will learn how to model the behavioral choices of both demand and supply agents, and how to incorporate these models into optimization problems to support system-level decisions that respond to user behavior.
The course demonstrates the different formulation possibilities with important transportation problems of facility location, routing, revenue management and pricing. The complexity of these problems is discussed and ideas on potential solution methods are discussed with a few demonstrations. Below is the outline of the course:
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